About Us


North East AG & Industrial started when Aaron Plum grew his passion for agricultural equipment as a diesel mechanic for New Holland and Fiat Farming Equipment during his adolescent years. Because of his deep passion for agricultural equipment, Aaron transformed his passion into a dream to become an entrepreneur by having his dealership of agricultural equipment. Therefore, he improved his skills and knowledge about the agricultural industry to achieve his goals.

In January 2004, he established a company focused on Agricultural Equipment businesses. The company was named Rotcarts Group Pty Ltd. The same year, the company started a dealership that sold and serviced agricultural equipment in Wangaratta, Victoria. The dealership was named “North East AG & Industrial”.

Since 2004, North East Ag & Industrial has acquired top brands like McCormick Tractors, Kuhn Farming Machinery, Landini Tractors, Mahindra Tractors, Gold Acres Sprayers, Agrow Plow, Strautmann Mixers, Bull Dog Implements, and John Berends Implements.


Today, North East Ag & Industrial has grown to be a top Agriculture Equipment dealership in the state of Victoria whilst servicing hundreds of farmers. The dealership’s growth is due to all employees sharing the same values and goals and working passionately towards the same mission.

“Excelling in the Agricultural Industry by supplying quality agricultural equipment and exceptional service to keep our farmers going.” – Aaron Plum


Highly recommend these guys. We had some issues with a baler we purchased from another dealership and Brendan pulled out all the stops to get us back up and running at a crucial baling time. He turned up out of hours and worked so hard to sort it out. Good old fashioned customer service at its best. Thanks Brendan and Rachel we appreciate your help and support. We love our new Kuhn baler too - going great guns and hasn’t missed a beat since we started baling with it.

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