About Us

The Origin
  • 1990
    This development initiated when Aaron Plum was in his adolescent years, working as a diesel mechanic for New Holland farm equipment. His energy became more grounded towards agricultural equipment, and over the years this transformed into a dream. This dream was to be an entrepreneur, having his own dealership of agricultural equipment. For this dream to work out, he understood the need to expand his knowledge and awareness of certain business concepts and different industries. Therefore, he decided to pursue his career as a diesel mechanic in three different industries; agriculture, earth moving and road transport, along with extending his education. Once he had attained sufficient knowledge and experience, he pursued his dream in full swing.
The Foundation
  • 2004
    Day to day business operations began under the name of Rotcarts Pty Ltd.
  • 2010
    With a boom in the agribusiness and Aaron’s passion towards his work, the company chose to start a dealership of agricultural equipment in Wangaratta. This dealership was named ‘North East Ag & Industrial’.
  • 2011
    North East Ag & Industrial acquired its first tractor brand: ‘McCormick’
The Future
  • NOW
    Mission Statement: “Excelling in the Agricultural Industry by supplying quality agricultural equipment and exceptional service” To accomplish our mission, the company has set up a team of sales personnel, skilled technicians and spare part specialists who are working towards a common goal. All members of our team have a comprehensive understanding of all the brands we sell and service.